If your ad tag can support multiple media files, feel free to include a larger video file; the media file that is most appropriate for the resolution of the device will deliver to the impression.
The specifications in this section apply to all third-party ad formats: Desktop, Mobile Web, CTV*, and Mobile In-App
90 seconds, max.
24 or 30 FPS
H.264 codec, De-interlaced or Progressive only
DVCPRO-HD and HDV 1081i60
16 x 9 aspect ratio, 1280x720 (HD) maximum
MP4
128kbps / 44khz (64k~128k @ 44.1kHz or higher)
25 MB
1.5-20 MB
exception: CTV is 4.5-20 MB
300 to 5,000 kbps
exception: CTV is 1,000 to 5,000 kbps
Ad Tags Available
VAST Video (MP4)
VAST Video (MP4), VPAID-Flash, or HTML5/VPAID-JS
VAST Video (MP4)
VAST Video or HTML5/VPAID-JS
• CTV ads will not play without the ACC audio format.
• CTV ads will only play on the following connected devices: Apple TV, HbbTV, LG, OpenTV, MHP,
Panasonic, Philips, Roku, Samsung, Toshiba.
Note that desktop screens can only display Desktop ad formats, CTV screens can only display CTV ad formats, but phone and tablet screens are able to display both Mobile Web and Mobile In-App ad formats.
Video Size | Desktop | Phone | Tablet | CTV |
---|---|---|---|---|
360p | Yes | Yes | Ad will not deliver | Ad will not deliver |
480p | Yes | Yes | Yes | Ad will not deliver |
720p | Yes | Yes | Yes | Yes |
1080p | Yes | Ad will not deliver | Yes | Yes |
Video Size | Width | Height | Video Bitrate | Audio Bitrate | Expected file size |
---|---|---|---|---|---|
360p | Yes | Yes | Ad will not deliver | Ad will not deliver | 1.5 to 3 MB |
480p | Yes | Yes | Yes | Ad will not deliver | 2.5 to 4.5 MB |
720p | Yes | Yes | Yes | Yes | 4.5 to 9 MB |
1080p | Yes | Ad will not deliver | Yes | Yes | 10 to 20 MB |
Tremor Video DSP recommends including at least one < 3MB media file in your ad tag when delivering to
a mobile in-app screen. This limitation helps to standardize user experience across different
connection speeds such as 3G, 4G, LTE, wifi, and so on.
When the video file size is
larger than 3MB, there can be a 1-2 second delay in loading the video ad, which can cause some
mobile publishers to abandon the ad, causing use rate issues for the delivery of this placement.
Companion banners served with desktop and mobile web third-party ad tags have their own
requirements:
• These specifications are for when a third-party hosts the companion banner.
• Third-party ad tags in iFrames with a no-script image call for Flash-based environments are
preferred.
Available for | Desktop and Mobile Web ONLY |
---|---|
Companion Banner Sizes | 300x250, 728x90, 120x600, 160x600, 300x60, 300x100 |
File Types | jpg or gif, animated gif files accepted |
Code accepted | iFrame, javascript, HTML, and href / img src code |
Companion Banner File Size | 75K |
When a third-party serves the ad, user-initiated sound settings cannot be configured by the advertiser; that setting is always configured by the publisher that requests the ad.